Why are Mobile Applications currently more significant for businesses
Let’s face it – we all live our lives on the go nowadays, which makes mobility vital in today’s world. If we take a closer look, we can’t help but notice how many people are frequently checking out their phones. Some are texting, some are browsing, while some are killing time, or playing video games. Whichever the reason they’re holding on to their smart device is, one thing is for sure – mobile phones and mobile apps are an essential part of everyone’s daily routine.
Mobile applications enable us to stay connected with friends, relatives, and coworkers; they provide us with information and help us pass the time.
What is a Mobile App
A mobile application is a software program created to run on specific hardware. These apps are developed for particular computing devices, like tablets and smartphones. They start to perform once you press an icon on your mobile phone or another device. Today we have countless different applications available, some are free of charge, while others are paid. Still, they all fall into three fundamental categories:
- Native apps – mobile applications that run only on the specific hardware
- Web-based apps – mobile applications that use Internet connectivity to provide its functionality
- Hybrid apps – represent a compound of native and Web-based apps
Mobile App or a Website – The modern-day dilemma
When it comes to choosing between developing a mobile app to present a business, or going for a website, we must say the odds are in favor of mobile applications. We’re living in a mobile era, and that’s a fact. And how do we know that? Mobile users spend around 86% of their time using mobile apps, while they only dedicate approximately 14% of the time to mobile websites.
Mobile Apps feel more personalized than websites.
Personalization offers tailor-made communication with users, which is based on their interests, location, preferences, needs, and behavior.
Mobile apps often let users set up their choices and likings from the start and present them with customized content. Apps can also track user engagement and utilize those results later on to create custom recommendations and updates that suit the users’ needs.
Users remain notified easily.
The email has been the most frequently used business communication tool for a few decades now. Needless to say, some businesses have used this tool so much, they wore it out. The email has lost its effectiveness; its open rates and click rates are dropping continuously.
On the other hand, the good news is that the market has made some more room for mobile app notifications.
The notifications can be classified into two types: push and in-app notifications, and both represent the less intrusive manner of reaching out to users.
Apps can work offline.
The ability to work offline is probably one of the most fundamental differences between a mobile website and a mobile application.
Although most apps require an Internet connection to perform the majority of their tasks, they still offer the main content and functionalities while being in offline mode.
Mobile apps can contain a lot of elaborate functions based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and much more. They don’t have the restrictions websites have. Mobile sites need to rely on the browsers, while mobile applications have no such boundaries.
Why all businesses need a Mobile App
Some might still think developing a mobile app that supports business and meets its users’, consumers’, or clients’ needs is reserved for large corporations and enterprises. However, small and midsize companies are more and more frequently beginning to follow the mobile trend. They now understand that a powerful and efficient mobile strategy requires more than having a mobile-friendly website.
Many small businesses we interact with during our daily portion of scrolling, shopping, or searching for services, information, or particular products have their dedicated mobile apps. These companies are aiming to take their marketing to the next level. And here’s how & why.
5 main reasons for business owners to develop a mobile app
The value and impact of mobile phones in our lives and many necessary activities are unquestionable. Mobile phones used to represent a communication device. And now, they have become something much larger and more significant. Mobile applications have gained this sort of popularity mainly due to the progress in technology and access to high-speed Internet.
Do you believe in statistics? Because, if you do, the results they have shown suggest that an average American spends over two hours daily on their mobile device. Impressive, right?
The majority of these people spend their time using a few apps only. Still, once they unlock their device, they are bound to type, scroll, and have the opportunity to check out other applications. Your business is most likely a few clicks away from being discovered by numerous potential users. Captivate their attention by designing an appealing app icon. Make a great first impression and watch how fast your audience can grow.
2. Building a Brand
A mobile can considerably contribute to your business’s brand awareness.
A brand and its success depend on communicating the company’s core values and purpose to the world. It influences reputation and recognition. A mobile app can have the same purpose as a billboard sign. It is entirely up to the company to decide what its goals would be. The style and the amount of information an organization provides through its mobile application are optional.
Nonetheless, the app should be a reflection of the business’s inclinations, culture, and benefits. The bottom line is – if an organization chooses to develop a mobile app, it should have its features and functionalities in mind and should focus on the design as well. Having a beautifully organized and visually pleasing app that decreases users’ efforts and acts according to their expectations is the safest path towards achieving brand awareness.
3. Customer Engagement and Loyalty
Shout out to fellow Millenials and Gen Z – texting is better than calling, and you know it! Ordering a food delivery or seeking a transportation service can come off as a panic-inducing task when being done over the phone, vocally. Texting, on the other hand, feels far more comfortable, trouble-free, natural, and satisfying. So, whichever service is your thing, do not forget that some clicks can increase the users’ engagement and enhance their experience. Paper beats rock, and platform beats dialing a number. Genuine and trustworthy connection with customers is making them loyal to a product or service. Mobile apps drive businesses closer to customers by keeping them only a “fingertip” away.
4. Reward your customers
Each business should find a suitable way to provide value to their users or customers. A mobile app can help out the organization stay in touch, recognize the users’ needs and demands, and respond to them adequately. The rewarding system must match the company’s state of affairs, ideas, mission, aims, and budget. Still, showing an interest in users’ well-being and satisfaction will undoubtedly result in obtaining more downloads, more new users, and more returning visitors.
5. Being unique and noticeable
Every business strives to stand out and make a difference. The market nowadays is insanely competitive. Developing a functional, usable, enjoyable, and a visually pleasing mobile app might create a huge leap ahead of the competitors. Do your best to think outside the box and let a qualified mobile development team do the rest. An icon on a phone screen can change everything. Don’t be afraid of showing off your good work.
Let’s build an app
Are you looking for a way to put your business on the map? A mobile application is most likely a great way to do so. Tell us what you need & we can make it happen.