AnthemCRM

Custom CRM development for a US software company, built to support automation, analytics, and scalable customer engagement.

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Overview

AnthemCRM is a custom CRM platform built to help businesses manage customer relationships, automate marketing, and improve sales processes.

Since 2021, mile.dev has been responsible for the architecture, development, and continuous evolution of the system, working closely with the client in an iterative, long-term collaboration.

The Challenge

Before AnthemCRM, the client relied on multiple disconnected tools and manual workflows to manage customer communication, marketing, and sales tracking.

This resulted in:

Fragmented data across multiple systems
Manual and time-consuming processes
Limited visibility into performance and revenue
Difficulty scaling operations

The goal was to unify these processes into a single, scalable platform.

What We Built

CRM system for managing customers, leads and interactions

Marketing automation across email, SMS and social platforms

Sales pipeline tracking and revenue forecasting

Analytics and reporting tools

AI-powered features for content generation and communication

Integration with external services and APIs

Architecture and Delivery

AnthemCRM was designed as a modular system composed of multiple services, allowing different parts of the platform to scale independently as usage grows.

Development followed an iterative approach, with features continuously introduced, tested, and refined based on real-world usage and client feedback.

Microservices architecture built with Python (Django)

Multiple React / Next.js frontend applications

gRPC communication between services

AWS-based infrastructure supporting scalable workloads

Automated deployments with blue/green release strategy

Integration with OpenAI for automated responses and content generation

Outcome

Since April 2021, mile.dev has been building and evolving AnthemCRM as a paid custom CRM platform for a growing US software business.

The platform now serves 50+ active organizations and continues to grow through a long-term engineering partnership focused on architecture, continuous development, and feature expansion.

This is a long-term partnership, with continuous development, maintenance, and expansion of the platform.