Mile was tasked to re-think and redesign the whole mobility solution
BOND approached us at a time when their company needed a fresh mobile application. Only application? We'll see. The company had an existing solution, existing backend, and an existing iOS application, but it was time to do a full rebuild, build an app that was scoped and designed from scratch.
The competition was huge at the moment, and every aspect of mobility had to be taken into account, e-bikes, scooters, even features from taxing apps. Lyft, Spin, Uber, Lime, Jump, TIER - are only some to mention. We had to find what was great about all those apps, and find a way to apply best of the best in a new e-biking app.
To make our task even more interesting, a new application was supposed to work with the existing backend, meaning, all those great features we would come up with would have to be "filtered" by what's available (or could be developed quickly) on the backend, or thrown into an icebox for some future iterations. We had a solution for this as well.